Viber, the famous messaging app, is including a brand new auto-delete safety characteristic in a bid to woo greater consumers within the hugely aggressive messaging app market, it has been reported.
The Rakuten Inc – owned messaging platform has introduced that it has added the brand new safety features to assist its customers have a excessive degree of manage over the messages that they share with their pals.
The auto-delete characteristic is handiest approaches that messaging apps presently working available on the market have been utilizing to woo extra purchasers who’re touchy about their on line privateness.
The brand new characteristic permits customers to set the time for which the images and movies that they share with their pals will stay obtainable on the gadgets of their buddies. As matters stand now, customers of Viber can set the time for the supply of the movies and pictures that they share with their buddies at three, 7 or 10 seconds. The documents that the customers share with their pals robotically disappear from the gadgets of the recipients after the set time elapses.
The recipients can nevertheless view the records of getting obtained a image or a file from an acquaintance; notwithstanding, they can’t entry the file after the set time for auto-delete elapses.
Many observers consider that the brand new transfer by Viber underscores the dedication of the service to extend its charge of progress inside the hugely aggressive market. Presently, the messaging app service has introduced that it has greater than 800 million customers and that its quantity of lively customers for each month averages 260 million.
Curiously, different nicely-established messaging apps have been competing on the platform of constructing the conversations amongst their customers extra safe. Sign, offerings that many observers regard as the foremost safe one available on the market, has been presenting a comparable function to its customers for some time now.
Different messaging apps which have been presenting a comparable function for a while now contain Kakao Speak and Line. Kakao Speak gives its purchasers a extra superior function that enables customers to set their messages and photographs to get deleted routinely after the recipient reads them.
It stays to be seen how the brand new presenting by Viber will have an effect on its market overall performance, provided that it’s dealing with stiff opposition from different rivals who’ve been providing a comparable function for some time now.